List of all the detergent washing powder names in India
INTRODUCTION
The detergents used in India are
different then the detergents used in the European countries, because of the
climate conditions and the natural behavior of the people. The eating habits
of the Indian people, their way of washing the clothes, the quality of water
used to wash the clothes, the temperature of water used are all different.
India is largely populated with many entrepreneurs in their areas. Those who produce laundry detergents locally, but are not branded properly, whatever may be the reasons. Below is a list of branded washing powders with their tagline used in branding the product.
Surf
It is believed to be the oldest detergent powder washing powder in India. I still remember in those days there was no tetra packing. It used to come in a paper cartoon as shown below.
Later it changed its ingredients by adding fragrance by essential oils and the packaging became a little floral. Then the changes made to attach tough odors, Surf sparkling ocean.
Taglines for SURF
1. Lalitaji “Surf ki kharidari mein hi
Samajdari hai!”
2. "Daag acche hai, Surf Excel hai na!"
There advertisement says let children
play and get dirt on their clothes we will take of their stains on clothes.
Nirma
Nirma washing powder is a brand that came little after "surf". This brand is also very popular and branding was done in a very attractive manner. The dancing girl made a mark for Nirma.
Founded in 1969 by Karsanbhai Patel.
Jingal says: Washing Powder Nirma, Washing Powder Nirma.
Dudhsi Safedi Nirmase Aai...Rangin.. kapde bhi dil khil jaye.
Sabki Pasand Nirma, Washing Powder Nirma..Nirma.
Fena
If I am not mistaken, Fena is another brand that has emerged in the laundry detergent washing powder sector. But compared to the first two brands, this was in the light for a little less time.
:" Karo Jamke Dhulai"
: "“Fena Hi Lena”
Wheel
This detergent was also very popular, both in the washing powder and detergent bar.
The greenish yellowish lemon slice indicates the cleaning benefits of the detergent and the wheel indicates the speed with which the clothes are washed clean and flower depicts the presence of fragrance in the detergent. It was launched in 1984 to counter Nirma.
Tagline: Nimboo ki shakti aur haroo phoolon ki khusboo, Mehengi wali dhulai budget me samai.
Ghadi
Ghadi detergent did it’s mark but in a different class of consumers. Even super star Amitabh Bacchan has promoted this product on television advertisement.
Advertisement: 1.Maha Shaktishali Ghadi detergent se sare mail dhoo dalo.
2. Ghadi ke Shakti jaisa kahina milega aisa!
3. Desh ka No.1 kar raha hai Aatma nirbhar bharat ka nirman!
Jingle: Pahele itsamal kare phir vishwas kare!
RIN
Rin washing powder also made it’s mark in
the market. Being only three letter word, it is very easy to remember.
Rin detergent bar was launched in 1969, but the detergent powder was launched in 1994.
Advertisement: Double safedi Bijli giri.
Tagline: 1. Dugni safedi, dugni chamak. Chamakte Rahene.
2. “Jabardast Chamak ka wada pani lage aadha”
3. “Sari dhuniya dekhegi jab chamak dikhegi”
4. “Bollywood me role mile na mile safedika sabut jaroor milega”
5. “Rin se mile ek jhatke me jabardast chamak”
ARIEL
Ariel is also a popular brand, they also
do advertisements on the television and media regularly.
Advertisement: Superior stain removal with built-in power of Bar+Brush+Blue. Deeper clean for better freshness.
TIDE
It has grasped the pulse of the Indian market and has become an all-time favorite of the Indian public. TIDE has a very good presence in the Indian market. They have very good coverage of this product.
This picture shows that even the washed cloth can be washed again to look brighter. This image is a very popular image that gives recall value for the product.
Taglines:
"Brighter whites with less effort"
"Tide's in the dirt's out"
HENKO
This detergent is marketed by Hindi film star “Maduri Dixit” on television media. It has also made its mark in the detergent industry.
Advertisement: 1. "For Less Lint and Younger Clothes" 2. "Love your Clothes"
3. "Stain Champion".
It is a product of Jyothy Laboratories. Henko Stain Care with Oxygen power is made with superior technology which makes the powder superfine so that it dissolves instantly and removes toughest of stains.
Other detergents available in the Indian Markets are
BREEZE
VIMAL
SURYA
CHAMAK
REDIANTThere are many more local unbranded detergent powder washing powders in the local Indian market, but knowing this is also adding to the list of detergents.
